Party poker - floating city
PartyPoker invited us to help revitalise their brand to connect with the Esports community via Twitch.
Covert created the world’s first floating gaming city, a complete channel branding refresh, and a robust suite of broadcast assets.
We knew that by producing the right creative strategy and toolkits, we would be able to make a big impact on attracting Esports enthusiasts over to the world of Poker but to do so, it had to be through a relatable medium.
Our ideation led us to the thought of creating an immersive Poker-themed gaming universe. Through this universe and a comprehensive on-brand broadcast toolkit, we could immerse the community within the drama, excitement, and fun of poker on the big stage.